News brief · Mar 10, 2025 · 14 min

TQL vs. Pink Cheetah: The $9B Broker Transparency Battle

Let's Talk Logistics

One ice cream load just blew the lid off broker transparency. A small carrier vs. TQL, a 44% broker margin, and a lawsuit that could rewrite the rules of freight. Is this the moment brokers finally get checked—or just another industry power play? Let’s get into it.

Enough listening. Let's talk about your freight.

15 minutes with people who ship sofas, pergolas and squat racks for a living. Bring your worst lane — we'll bring ideas.